SEO + inbound marketing marketing is the most secure kind of digital advertising which you can have as part of the overall marketing strategy of your law firm. Partner with us and concentrate on customers instead of fulfilling your funnel.
Google your training area — see who shows up if you do not think your competitors is committing advertising resources toward bringing clients on the internet. You could be amazed at who is devoting resources to bringing clients from the net. Now dismiss that fact for a second (just because your competition is doing some thing isn’t necessarily enough of a motive to jump ahead.) Consider this rather — in the previous fifteen decades, an entire generation of people and executives who are in a position to purchase legal solutions (either within their own company or on their own) has become knowledgeable and comfortable doing their own research on the internet. Importance and Price are a concern in regards to internet buying. People research everything from life-dependant choices such as that surgeon to utilize to apparently mindless decisions such as which restaurant to go to.
It’s almost counter-intuitive to presume that those same individuals or company owners wouldn’t devote some amount of time to evaluating and choosing a lawyer prior to hiring them. Even outside of a cold-search, such as in the instance of a referral system, virtually every customer does a certain level of study on their own.
Unfortunately, a significant issue in the online legal advertising and advertising space is there just are not enough agencies that are beneficial in really producing new customers for companies. Sure there are a number of agencies which have produced results in different businesses or that could increase traffic metrics. That which we hear from law firms that contacting us is that these agencies just don’t end up results in the form of high-quality prospective customers. What they do frequently end up generating are what we refer to “vanity metrics”
A bureau said of the perfect things generated some results on, but wasn’t able to maintain or expand market share or customer generation for your firm. This may be brought on by an agency being good at one element of a campaign (for example, specialized SEO or social media), but maybe not having a well-balanced group or experience in multiple disciplines (like promotion strategy, conversion optimization, UX, or articles plan ). As soon as we dig it, a number of these agencies are outsourcing work merchandise, which in the case doesn’t allow for consistency or quality management; and in the worst instance, causes fulfillment difficulties. What occurs is that their singular experience causes a first uptick in activity but that action stagnates or slows down after that expertise has been exhausted. The law firm will proceed with a different service that’s good in another area. How do you get your law firm from this loop that is time-intensive and pricey?
That is the reason our agency is structured differently than other bureaus in the area. We place a lot more of an emphasis on building team members which are extremely good at what they do. We do not use generalists, account supervisors. We function in a structure which is more flat, which enables us to attract and cultivate continuing individual experience in all of of the components that combine to build up a stable, long-term strategy.
A situation that we see and is much worse to the customer compared to our situation. Lots of the legal-focused agencies save streamline the process by copying exactly the strategy and website aesthetic for customers. These customers are in the exact geographic sector. What this leads to is a cookie solution that is often obsolete and also at odds with the actual nuts-and-bolts of what goes into creating prospects for their customers (more on this below). The worst section, you’re searching for the’luxury’ of operating together with the large agencies.
Worse, a couple of those large agencies that are less-scrupled maintain your digital resources hostage or lock one into contracts that are ridiculously long-lasting. The use of this word”ridiculously” is not hyperbole. Web design contract or Even a 3-year SEO can be dangerous to this long-term stability of your company. That is because of the pace at. In Google evaluates not just websites, but also in changes. Apple may (and will) come out with a brand new iPhone that is not the same width or heaps different types of JS differently and each of the sudden you have to overhaul your site.
Having a client locked in for three decades means that these large agencies can coast or up charge you for tasks that become necessary as the internet evolves but may’fall outside’ of your existing’scope.’ Both of these situations are directly-opposed to their being motivated to create results in a sustained, long-term method. What’s worse, is that a company realizes this, it is often too late and so as to get out, they must forfeit the job that has been performed to that point and their website files. I cannot tell you the number of sites we have needed to reconstruct overnight so as to fight a massive agency taking a law firm’s web site down.
We prefer to let the outcomes we produce make the situation for the wanting to use us and create outcomes is what we do. That is we like a 90% client retention rate and why all of our engagements are about sixty-day terminations. Our engagements can also be organized so you have all of your own assets — the website, your domain, your hosting company, your telephone monitoring, everything. You are not”leasing” anything from us.
Is the service you are contemplating working together with your own competition? You may check this by doing a Google search for them and asking. Which firm are they will work on’?’ Are they really going to let your firm hire them to take the market share away that your competition to construct has already charged? Can they turn around and do the identical thing to you? There are only so many eyes that you’re able to compete for in a given geographical market. This is particularly true from the paid advertising space, which can be more of a strategy that is zero-sum.
You would have and not working with your competition. This way, you can rest assured that their success is reliant on taking market share instead of managing who’s what and for what cost.
We do not work if we’ve given a firm exclusivity.
“YOU WOULD MUCH RATHER HAVE AN AGENCY WHO IS BOTH COMPETENT AND NOT WORKING WITH YOUR COMPETITION. THAT WAY, YOU CAN BE ASSURED THAT THEIR SUCCESS IS RELIANT ON TAKING MARKET SHARE AWAY FROM YOUR COMPETITION, RATHER THAN MANAGING WHO GETS WHAT AND FOR WHAT COST.”
Our solutions are tailored to meet the size, budget, place, and clinic areas of your firm. We continually update the metrics below that average the initial 6 weeks of results for each and each single lawyer we’ve worked with over the years (last updated November of 2017).
Whether you are currently blogging, have a site, or already have an internet plan in place, we will be able to enable you to become better understood in any practice you’d like. We’ve helped attorneys launch new techniques, run nationally-known sites, increase perceived authority in a practice field, and also get new customers in narrowly-focused-litigation practices. We begin a remedy.
Beyond other search engine optimization companies that promise to have you listed on the front page of Google and boost visitors to your site, we could provide something else they can’t, a full-solution marketing strategy that is constantly churning in the background as you focus on your practice. Because we concentrate on clients that are new that is. How we get there is by providing all the tools that any national firm having a marketing department that is internal would use — social, web conversion SEO — whatever leaves customers find you.
We have successfully obtained coverage for our law firm customers in print publications and major nationwide online. You Might Have seen them featured in NewsWeek, Vice,” BuzzFeed, The New York Times, Law.com,” The American Bar Journal, The Huffington Post, USA Today, Forbes, and other Websites. This assists visibility from an search engine optimization standpoint but also helps build trust for our customers as nationally-recognized leaders within their practice disciplines. The other advantage is that national policy builds trust between prospective customers and your clinic who visit your site. It does not matter how big your practice is, we could get you visibility on the national, industry-specific and neighborhood stage.
Everything you get in Majux is a outsourced digital advertising company which was set up by two partners who invested a collective 15 years as the Marketing Directors of regional and national clinic law firms. That is what distinguishes us. We’ve got an established track record working with lawyers across virtually all areas of practice, including criminal defense, corporate law, trusts and estates, medical malpractice, commercial litigation, and plaintiff’s personal injury. We have worked with customers from throughout the world and across practice locations. So drop us a line and find out how we can revolutionize your advertising strategy. We’ll be your outsourced marketing solution — your weapon.